From funding rounds to product day-one, we build the narrative, brief the right journalists, and land the coverage that makes investors, customers, and talent take notice — before your competitors do.
A tight, founder-friendly scope built for the speed of an early-stage company — no bloated retainers, no jargon.
Announce your raise with a narrative that highlights traction, not just the number — pitched to investor-read outlets.
Coordinated embargo pitching so your product goes live alongside real coverage, not a press release nobody reads.
Position your founder as the face of the company with bylines, interviews, and "why I built this" features.
Entering a new city or vertical? We frame the expansion as a story local and trade press want to run.
Startups move fast — our process is built to match, typically running 3 to 5 weeks from kickoff to coverage.
We dig into your traction, market, and the "why now" that makes journalists care. This becomes the spine of every pitch.
Press release, founder Q&A, fact sheet, and visuals — built once, reused across every pitch and follow-up.
A hand-built list of journalists actively covering your category, pitched directly — not blasted to a generic database.
Embargoes, timing, and follow-ups managed so coverage lands together for maximum visibility on the day it matters.
A clear report of every placement, plus guidance on repurposing coverage across your site, socials, and investor updates.
Most PR shops are built for enterprise retainers. We built this package specifically around the constraints of an early-stage team: tight timelines, a lean budget, and one shot to make the launch land.
No multi-week onboarding decks. We're pitching journalists inside the first two weeks of kickoff.
Every pitch goes to a reporter our team has worked with before or vetted individually — not a mass CRM blast.
Coverage is written to hold up in a data room — clear traction signals, not vanity headlines.
Your first launch becomes a template — the next funding round or feature launch moves even faster.
Teams and press contacts across three regions, useful for startups raising or expanding across markets.
One scoped package per launch — sized for a startup budget, not an enterprise retainer.
We closed our seed round the same week three publications ran our story. SFRP had the pitch ready before we even finished the term sheet.
Once your assets are approved, pitching begins within 48 hours. Most Seed Launch packages run start-to-finish in about 3 weeks; Launch & Fund packages run 4–5 weeks depending on the round timeline.
Earned media depends on editorial discretion, so no honest PR agency guarantees specific placements. However, our targeted pitching strategy, embargo coordination, and founder narrative framing consistently secure high-tier publication features.
Absolutely. We seamlessly integrate with your internal marketing, social media, or content leads to align messaging and maximize the amplification of every media feature across your owned channels.
Just a 45-minute discovery call with the founders or key stakeholders, along with your pitch deck or product brief. We handle all narrative development, press release drafting, and asset creation from there.
While we specialize in SaaS, AI, fintech, and venture-backed tech startups, our launch framework works exceptionally well for any high-growth company with a compelling milestone, funding announcement, or market expansion story.
