Area,Check,Evidence,Priority,Next action
Page access,Important URLs show the intended content,,,
Indexing,Canonical and indexing instructions match the production URL,,,
Content,Page has a clear intent and useful service information,,,
Links,Important pages have ordinary working links,,,
Mobile,Text and controls work on a phone viewport,,,
Enquiry,Phone and WhatsApp use the intended contact,,,
Measurement,Available records distinguish interactions from qualified leads,,,